Creating a newsletter can be an effective way for journalists to share information and engage with the audience, with a personal touch. This is exactly what Lucie Ronfaut, an independent journalist and creator of the #Règle30 newsletter, does. In an interview on the podcast “A Parte,” Lucie Ronfaut shares her experience and ideas about creating this newsletter. Whether you are an independent journalist or work in an editorial team, here are five tips to get started in the world of newsletters:
1. Get Started with a Key Idea
Before starting, it is essential to have a clear idea of what you want to achieve with your newsletter. In the podcast episode, Lucie Ronfaut mentions that Numerama wanted a newsletter focused on inclusivity, feminism, and technology. Identify your niche and determine the themes or topics that resonate most with your target audience. This core idea will guide the content of your newsletter.
2. “I” or Not “I”?
Using “I” in a newsletter depends on your journalistic style and the relationship you want to establish with your audience. In the interview, the journalist explains that she uses “I” to personalize the information and create a closer connection with her readers. This can help create a warm and engaging atmosphere. However, it will depend on your style and how you want to present the information. The key is to find an approach that matches your voice and audience.
3. Manage Your Time
Creating a newsletter requires time and planning. In the podcast, Lucie Ronfaut estimates about one day per week is devoted to writing her newsletter. She also exchanges with her editor for feedback and discussions. It is important to set a regular schedule for publishing your newsletter and plan accordingly. Make sure you have enough time for research, writing, and revising the content.
4. Define a Clear Editorial Line
A consistent editorial line is crucial to retaining your audience. In the interview, the journalist explains that her newsletter is divided into three sections: an editorial on a news item that caught her attention, a press review, and cultural recommendations. This clear structure allows readers to know what to expect in each issue. Identify the sections or features that best suit your content and audience, and maintain editorial consistency.
5. Promote and Engage with Your Audience
Promoting your newsletter is crucial to attract new subscribers. Use your social networks, such as Twitter and Instagram, to make your newsletter known. Also encourage interaction by inviting readers to send comments and questions. Lucie Ronfaut also mentions her desire to do a Twitch live to interact more with her audience. The more you engage your audience, the more invested they will be in your newsletter.
Ultimately, creating a newsletter can be a powerful way for journalists to share a point of view, interact with the audience, and build a more direct connection with readers. By following these five tips and adapting your approach to your own style and audience, you can create a newsletter that is both informative and engaging.